There are a couple of options for doing album reveals on Twitter that range from the simple to the more complex. Each option supports “share-gating”, forcing users to share a message on either Twitter or Facebook before they can reveal the album cover. The same approaches can be used with other exclusive content (such as photos, videos, i.e.)

  • Basic – Similar to the Black Eyed Peas example below, users share a message to view the album cover (See Black Eyed Peas)
  • Advanced – Similar to the Black Eyed Peas example but with data collection and comprehensive sharing (See Stereos)
  • Mosaic – Enhances user experience by enabling fans to become part of the cover mosaic as well as reveal or download it (See MYCHILDREN MYBRIDE)

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