Taylor

Objective:
Engage Twitter and Facebook fan in an interactive campaign to support Taylor Swift as part of the 2011 ACM Awards.

Solution:
Created and deployed a branded two-part Tweematic campaign that encouraged fans to share a message (on Facebook or Twitter) in order to enter for a chance to win a digital camera from Taylor Swift sponsor Sony, as well as a pair of tickets to any Taylor Swift concert. The campaign consisted of 2 separate (but integrated) application residing on the same microsite hosted by Metablocks at http://www.VoteTaylorSwift.com. The first application was our regular Tweematic-engine. Unique features in this particular promotion was the ability to capture mobile phone numbers and directly add them to their mobile mob.  The second application was our unique link sharing engine, which allows fans to get (and share) their own unique link. By sharing this unique link, fans received a point. The fan with the more unique shares would be declared the winner.

Unique Link Sharing Engine:
The link sharing app is a great way to encourage link sharing amongst fans. We have successfully used the apps for “Get Out the Vote” and similar campaigns for artists including Jennifer Lopez and Justin Derulo. The application features a simple link generation box, that can be iframed in a Tweematic, a Facebook page or a microsite. Once fans generated their unique link, they were free to sharing it using a sharing console that was part of the application. This console automated the process of sharing the link on social media networks like Facebook and Twitter, but also allowed them to email and even text their link to friends.

Manage

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