The Los Angeles-based Academy of Country Music (ACM) was founded in 1964 and hosts a prestigious award show each year in March or April. Like other music awards shows, the ACM over the years has added fan voting categories, that allow fans to weight in and vote for their favorite artists online. These include the Entertainer of the Year and the New Artist of the Year categories! This year voting starts on March 19, 2012 and the Academy of Country Music (ACM) Awards show airs Sunday, April 1.
Over the years, music labels have successfully helped “Get Out the Vote” by reminding fans to cast their ACM vote using different viral marketing campaigns and promotions. These promotions usually center around a free download or sweepstakes (unrelated to the voting). As fans participate in the promotion, they are reminded of the ACM voting effort. The Tweematic platform provides a cost-effective and efficient way of doing this.
Here are just a small handful of ACM-specific examples from past years.