We do a lot of scavenger hunts on Facebook, Twitter and offline (mobile scavenger hunts that leverage QR codes). Our latest scavenger hunt option is made available through our new, cool and innovative Mosaic platform. The idea is simple, hide icons (needles as we call them) in a mosaic (haystack) and allow fans to find and collect exclusive content pieces embedded in the mosaic. While fans search for clues, the Mosaic platform allows you to play music (or loops) in the background, and expose fans to other calls to action (pre-order banners, i.e.).
We recently implement a Mosaic scavenger hunt for the band Thousand Foot Krutch (visit). Hidden within their mosaic were five icons that opened exclusive content pieces that includes videos, music tracks (songs) and photos.
Clicking on the correct icon would open the “badge” or token and the exclusive content associated with it within the mosaic. Fans would then be able to save, collect and share (on Facebook and Twitter) their badges online. Once they had collected all 5 badges, the would be able to enter a sweepstakes for a chance to win prizes.
The platform support various types of exclusive content media such as videos (YouTube, Vimeo or Flash FLV), audio (MP3 or secure streams), photos (JPG, PNG and GIF) and even custom games or puzzles.