Record Store Day is around the corner! This year’s Record Store Day is April 21, 2012. This is the one day that all of the independently owned record stores come together with artists to celebrate the art of music. Special vinyl and CD releases and various promotional products are made exclusively for Record Store Day and hundreds of artists make special appearances and performances.
Each year, music labels whose artists (or music) are part of the promotion, launch a broad range of online marketing and social media campaign to help support their marketing efforts. Here are some past and current examples of social media promotions we have helped put together.
Interscope/Geffen/A&M Records – Record Store Day Album Giveaway (Visit..)
Multi-record Tweematic where uses choose and tweet a record and are entered to win the entire set.
Sony Nashville – Pistol Annies: Hell on Vinyl Sweepstakes
Tweematic sweepstakes with our custom turntable widget (View..)
UMG UK – T.REX 40th Anniversary Covers for Radio Store Day
Metablocks Facebook Cover application.