We deploy a lot of Tweematic campaigns for music labels and TV networks. Here is a recent example we launched to promote the current season of My Big Redneck Vacation (see http://www.tweematic.com/redneck/) for CMT (sister company of MTV, whose parents are Viacom). The application runs weekly and encourages fans to help promote that week’s episode by promoting the show on Twitter. The application also encourages them to “Like” the show on Facebook. This Tweematic was part of our overall “Redneck Games” campaign that we launched earlier in the season on Facebook.
In order to improve our client’s return on investment, we some try and create reusable templates for show that are similar or for new seasons of a show. This template builds on one we have developed in the past for CMT, and demonstrates this commitment to re-use and cost cutting.