Tweematics have always been a great way to encourage and create user generated content (UGC). By creating a call to action that involves useres creating unique content as part of a contest or sweepstakes process, your UGC and interaction goals can be reached effectively through our market platform. The Tweematic platform automatically adds a short url and hashtag to user’s entries and keeps track of them in its database (were entries can be reviewed or judged as part of contest). Decca Records (UMG) artist Rebecca Pidgeon’s #ILovedNoOne Tweematic is an excellent recent example of Tweematic-generated UGC in action.