IFRAME-based album reveal Tweematic (we have done a couple of these lately). Set an all time speed record on a Saturday morning. Fans had to tweet to unlock his new album cover.
Front-page sweepstakes to promote the upcoming album. Soundcloud integration, weekly prizes and comprehensive sharing make it fun and interesting.
Cool Tweematic/Mosaic combo allows fans to win tickets and join the #Gotye mosaic that mimics the design of his new album.
The rich design of this Tweematic promotion set it apart.