We recently launched another unique tweematic/shapematic combo for Interscope artist Kendrick Lamar. For readers interested in our shapematic engine should check out the following examples and posts:

Similar to our mosaic engine, the shapematic engine can be used in a “standalone” fashion or can be used in conjunction with our Tweematic platform to deploy unique, hashtag driven campaigns in combination with sweepstakes, premium content downloads and reveals and other marketing applications.  This new campaign for Kendrick Lamar does this by combining a shapematic engine with tweematic together with an high resolution avatar takeover option (users participating in the sweepstakes get their avatars changed to the new album cover!) You can check it out at: http://www.tweematic.com/kl2/