To celebrate Valentine’s Day, Ed Sheeran encouraged fans to give love and get love –  via our #TweetMeLove Tweematic campaign. In addition to being able to share their message on either Facebook or Twitter, fans could automatically follow Ed and transform their avatar into a special Valentine’s Day version of his logo that we created. Fans participating in the promotion would also be featured on a “Twitter Wall”. The promotion also featured a YouTube video for “Give Me Love”, Ed’s current single (the idea behind the campaign was obviously to promote the song). You can check it out here: http://www.edsheeran.com/valentinesday/