We have done all sorts of album reveals on both the new and old Facebook (and Twitter) and we have done mosaic-specific album reveals in the past as well, but the flexibility of both our Tweematic and Mosaic products gives clients other creative options when doing album reveals and other exclusive content countdowns or “share-to-unlock” campaigns.
Here is a recent Mosaic Album Reveal for Atlantic Records artist Portugal the Man as part of the launch of his new album: Evil Friends. You can check it out here: http://www.tweematic.com/evilfriends/
This simple tweet to unlock mosaic allows fans to see the new album cover as well as look for hidden exclusive content from PTA. The mosaic was used as a splash-page on the artist site and came with mobile support (limited functionality). Hidden content included both Instagram photos and Youtube videos.