We have talked about it in the past, but promoting your social media applications on both Facebook and Twitter by leverage unique or compelling graphic content (or even a call to action) from your social media campaign is always the way to go.
A couple of week ago with talked about Sony Music Nashville and the promoting of Brad Paisley’s Wheelhouse mosaic, this week Atlantic Records launched one of the best user generated content (UGC) campaigns we have seen in a while on our Tweematic platform for artist 3oh!3. The campaign encouraged fans to do one of 303 items to celebrate #30H3DAY. As part of their marketing campaign, we encouraged Atlantic to promote the application by featuring uncompleted tasks on the artist Facebook page. We also supported their efforts through some marketing of our own to help illustrate these principals.
To support the effort we also create a dynamic post engine to automatically create promotional banners.