There has been a growing trend incorporating photos into Tweematic contests and sweepstakes. This trends builds on the scalability, durability and reliability of a Tweematic campaign but adds increased user engagement and richer user generated content. Here are two recent examples:

Angie Johnson: Memorial Day
This Memorial Day Tweematic campaign allows and encourages fans to upload and share their Memorial Day photos and stories in order to enter a sweepstakes. You can check it out at: http://www.tweematic.com/angie/

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Lee Brice: Truck
This Tweematic builds on the success of Lee Brice’s new single “I Drive Your Truck” by allowing fans to share their “Truck” stories and pictures. Fans share their story (in 140 characters or less) and optionally upload a photo. The Tweematic features some of the uploaded features. Check it out here: http://www.tweematic.com/truck/

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