We like this Tweematic campaign for RCA Records artist Kid Ink because it is comprehensive in its attempt to accomplish two goals: Have fans Tweet a message to unlock a new lyric video (and follow Kid Ink on Twitter at the same time), and create a Shapematic using the hashtag #BATGANG by pulling in video and image content from Instagram, Vine and Twitter!

A couple of weeks ago we launched the first in a series of new Shapematic (that now support both images and video on Instagram, Vine, Twitter and other social networks) for Atlantic Records artist Wale (see post…). This promotion uses the same Shapematic engine together with a regular Tweematic.