We recently launched a simple, but effective, Tweematic campaign for Coca-Cola subsidiary ZICO as part of their “OOMPH” campaign. You can check it out here: www.tweematic.com/ZICO
This is a great example of a Tweematic campaign in its simplest form – a sweepstakes that allows users to win a supply of ZICO for a year!
What I like about the ZICO campaign is the promotional elements involved – in order to have a successful campaign you must promote it! Yes, the viral marketing nature of the Tweematic platform allows your marketing message to cost-effectively (aka freely) travel far and wide on Twitter or Facebook, but in order to start a fire you need starter fluid.
Online advertising and promotion is that starter fluid that allows you campaign to reach critical mass and then potentially go viral.