Tweematic campaigns are a great way to promote tours and events (See basic example). We gave deployed dozens of these for clients that include Live Nation (one of the world’s largest entertainment companies) as well as other smaller tour providers, managements and some cases music labels. Here are some of the components of successful Tour Tweematic promotions:

  • Support for both Twitter and Facebook
  • Support for national, local and international campaigns
  • COPPA compliance
  • Tour date list
  • Radio/Partner network support
  • Tracking and analytics

The are two recent Tour Tweematic examples:

John Mayer #ParadiseValleyFlyaway Sweepstakes
Typical sweepstakes that involves fans to share a message on Twitter for a chance to win a flyaway. The campaign also allows users to unlock exclusive video content (giving them an additional incentive) after they share the message.

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Wiz Khalifa/A$AP Rocky Tweematic
This is another tour Tweematic example. Like the John Mayer Tweematic it features a list of tour events and allows fans to enter for a chance to win a flyaway after they share a message on Twitter.

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