Not everyone wants an interactive e-card, some people want a calendar for Christmas. So we were very relieved when Verve music asked us to build an interactive calendar to help fans track and follow Mary J Blige’s hectic publicityschedule this holiday season and count down the days till Christmas.  You can check it out here:
http://www.maryjblige.com/a-mary-christmas-countdown

What is interesting about this app is the number of creative directions we generated as part of the design process. We always try and get it right for our clients, and sometimes it takes more than one set of drafts. We start with a more ‘masculine’ design approach and ended up with a more ‘feminine’ design that management preferred, you can check out the before and after’s below.  We like both but you be the judge.

Original Design

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Final Design

600_mjb