For those of you who don’t know, Boonie McKee is the award-winning songwriter behind many great hits for artist like Katy Perry, Lady Gaga, Britney Spears, Adam Lambert, Ellie Goulding, Kesha, Cody Simpson and the list just keeps going! Recently Bonnie McKee decided to become a pop star in her own right with the release of hit single – American Girl.
This week we launched the first in a series of offline Scavenger Hunts for the Epic Records artist! We love offline (almost as much as we love online), and yes we do a lot of “offline/online” projects – campaigns that try and marry the best of both worlds – for example our recent Avicii/Lollapalooza “Wake Me Up” campaign, or our multi-month award-winning Hunter Hayes Road Race.
#AmericanGirl T-Shirt Hunt (New York Edition)
The idea behind this scavenger hunt is simple. Fans tweet out a message and the more they tweet, the closer they get to the prize! This application (that also works on or with Facebook – see below) leverges Google maps to reveal the location of the hidden prize or clue. We also have support for live video so imagine this – a reality social media scavenger hunt challenge, there the thousands of fans who cannot physically be there to participate can watch it go down in real time!