We do a lot of scavenger hunts on Facebook, Twitter and offline (mobile scavenger hunts that leverage QR codes). Our latest scavenger hunt option is made available through our new, cool and innovative Mosaic platform. The idea is simple, hide icons (needles as we call them) in a mosaic (haystack) and allow fans to find and collect exclusive content pieces embedded in the mosaic. While fans search for clues, the Mosaic platform allows you to play music (or loops) in the background, and expose fans to other calls to action (pre-order banners, i.e.).
We recently implement a Mosaic scavenger hunt for the band Thousand Foot Krutch (visit). Hidden within their mosaic were five icons that opened exclusive content pieces that includes videos, music tracks (songs) and photos.
Clicking on the correct icon would open the “badge” or token and the exclusive content associated with it within the mosaic. Fans would then be able to save, collect and share (on Facebook and Twitter) their badges online. Once they had collected all 5 badges, the would be able to enter a sweepstakes for a chance to win prizes.
The platform support various types of exclusive content media such as videos (YouTube, Vimeo or Flash FLV), audio (MP3 or secure streams), photos (JPG, PNG and GIF) and even custom games or puzzles.
Our Mosaic platform is about the art of creating cool composite images by assembling the Twitter or Facebook avatars of your social media fans and followers. This interactive mosaic is a virtual canvas that is painted with continually changing images created automatically (by searching on a Twitter hashtag) or manually (by requiring users to add themselves to the Mosaic).
Here are some innovative applications of this new technology:
Advanced features include:
Mosaics are a great way to fuel fan engagement and reveal exclusive content such as album covers. The natural inclination is to reveal the album tile by tile as fans share the message, but regardless of the size of an artist’s fan base, this approach doesn’t work very well for a number of reasons:
The MYCHILD MYBRIDE Mosaic demonstrates a slightly better approach: Give fans the immediate gratification of revealing the cover, but require them to share first in order to see it. This appoach of share-gating the album cover (or other exclusive content) and combining it with a fan-generated mosaic (tied to a hashtag), may prove more effective and a better return on investement (ROI).
Initial Welcome “Share-Gate” Screen:
Dynamic “preview” prompts fans to share a message on Facebook or Twitter in order to reveal the album cover.
Fan-Generated Album Cover Mosaic
Enables fan to become a part of the album cover reveal experience as well as to view the cover (or download the cover or mosaic).
There are a couple of options for doing album reveals on Twitter that range from the simple to the more complex. Each option supports “share-gating”, forcing users to share a message on either Twitter or Facebook before they can reveal the album cover. The same approaches can be used with other exclusive content (such as photos, videos, i.e.)